The newly announced Adobe features will help brands demonstrate the impact of AI-generated marketing content.
Adobe has unveiled new tools within Adobe Experience Cloud which include Adobe Content Analytics, AI Assistant Content Accelerator in Adobe Journey Optimizer (AJO), and Adobe Experience Manager (AEM) Edge Delivery Services for self-learning experimentation. These new tools will enhance companies’ capabilities in leveraging AI-generated content.
“Personalising customer experiences in today’s environment can require thousands of variations for different marketing channels and regions, a problem that has been alleviated with the support of generative AI,” said Adobe Senior VP of Digital Experience Business, Amit Ahuja.
Currently in beta, Adobe Content Analytics is a recently announced tool that gives marketers attribute-level insights into content on several platforms. This includes web and mobile. A thorough understanding of the customer’s journey through numerous touchpoints can be obtained by integrating these data into Customer Journey Analytics (CJA).
Brands can better match their content with audience preferences by establishing a correlation between customer interactions and specific content properties like colors, objects, and styles.
“Marketers are being challenged to ensure that AI-generated variants also resonate with customers. Adobe’s latest innovations will help brands meet the moment through real-time experimentation and actionable insights,” said Ahuja.
AI Assistant Content Accelerator in Adobe Journey Optimizer
Now broadly available, AI Assistant Content Accelerator in Adobe Journey Optimizer makes it easier to create on-brand marketing materials for email and SMS, among other channels. Marketers can quickly create a variety of content variations that are tailored to the language, tone, and content type of their target audiences.
This feature helps marketers improve the efficacy of their campaigns by enabling real-time performance testing and experimentation.
Adobe Experience Manager
Real-time experimentation features are now part of the web experience in Adobe Experience Manager, which Adobe refers to as the “digital front door” for several companies. With the help of the AEM Edge Delivery Services, marketers can experiment in real-time with text and image variations created by AI on a website.
The best-performing content variations are automatically shown to customers, allowing marketers to better learn which assets appeal to their target markets. The new features are aimed to help businesses in showcasing the power of AI-generated marketing content.
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