The leading provider of global hybrid cloud and AI, and consulting expertise, IBM with ESPN are unveiling enhancements to the ESPN Fantasy app. Powered by generative AI technologies from IBM’s AI and data platform, watsonx, the enhancements will deliver a more customized and engaging digital experience for more than 12 million fantasy football users.
The announcement comes as new research from Morning Consult and IBM of 500 fantasy football users in the US shows fantasy football players are progressively utilizing AI to enhance their rosters and overall experiences with the game.
According to the survey, nearly 90% of users regularly engage with at least one AI or AI-related tool. 82% confirmed they leverage trade and waiver suggestions to improve their fantasy lineups. Of users not yet engaged with the technology, 92% surveyed indicated they would find AI helpful in their fantasy football efforts.
Now available, the “Top Contributing Factors” within the Waiver Grade and Trade Grade features offer more detailed reasoning around a player’s assigned grades. The information appears as bulleted statements and is generated by IBM’s Granite large language model.
Fantasy football participants can benefit from personalized player grades tailored to their team’s specific needs; Clear explanations of AI-generated player grades; Predictions regarding each player’s potential upside and drawbacks.
The new and updated features bolster a suite of IBM watsonx-powered tools, including Trade Analyzer with IBM watsonx and Player Insights with IBM watsonx, all of which transform large volumes of football data into insights that can help ESPN Fantasy Football users make more informed decisions about their lineups.
Noah Syken VP, Sports and Entertainment Partnerships, said “Millions of people participate in fantasy football on the ESPN Fantasy platform each year, and they are constantly looking for the best information available to complete in and win their leagues. This year’s enhancements in the ESPN Fantasy platform put watsonx-powered insights directly in their hands, giving them access to personalized, data-driven insights that help deliver on these expectations.”
“These same generative AI technologies on watsonx including IBM Granite are also at work for businesses across all sectors, turning complex information into actionable insights that modernize their workflows.,” he added.
For more visit https://newsroom.ibm.com/2024-09-10-ibm-brings-next-generation-of-ai-powered-insights-to-espn-fantasy-football-platform
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