With the Adobe Content Authenticity web app, creators can apply Content Credentials to their work and receive attribution. The Content Authenticity extension for Google Chrome is available in beta.
Security and attribution of creators’ work have become more crucial than ever in today’s rapidly technology-advancing world. Making a way towards this, software company Adobe has unveiled “Adobe Content Authenticity”. This is a free web app that will help creators safeguard and receive attribution for their work with Content Credentials.
With Content Credentials, anyone can attach to creators’ work to share information about themselves while providing context about how their content was created and edited. Content Credentials have become a crucial tool for publishers where concerns over misinformation and AI-generated deepfakes have grown. It allows them to provide key information about digital content to help consumers assess its trustworthiness.
All About Adobe Content Authenticity
According to the company, Adobe Content Authenticity is a powerful new web application that helps creators protect and get recognition for their work.
Developed in close collaboration with creators, the Adobe Content Authenticity web app has incorporated their feedback at every stage, through one-on-one listening sessions, group discussions, user experience testing and more. This ensures it is truly developed by and for creators.
“By offering creators a simple, free and easy way to attach Content Credentials to what they create, we are helping them preserve the integrity of their work, while enabling a new era of transparency and trust online. The Adobe Content Authenticity web app will not only benefit creators but also help consumers navigate the digital ecosystem with greater clarity,” said Scott Belsky, Chief Strategy Officer and Executive Vice President, Design & Emerging Products at Adobe.
Content Credentials are already supported in popular Adobe Creative Cloud apps such as Photoshop, Lightroom and Firefly.
Benefits of Adobe Content Authenticity:
- Apply Content Credentials quickly and easily to help protect creators’ work and get credit
- Set Generative AI training and usage preference
- View and inspect available content credentials easily
- Credentials for durable content
Adobe Content Authenticity: Availability
According to the company, the Adobe Content Authenticity web app will be available in Q1 2025 in free, public beta. The company has made available a free beta of the Content Authenticity extension for Google Chrome.
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