The partnership is aimed at streamlining the development process, enabling developers to build Generative AI-powered cockpit systems to meet drivers’ evolving needs.
Qualcomm Technologies has announced a strategic collaboration with search engine giant Google to accelerate digital transformation in automotive. With this multi-year technology partnership, the companies will leverage the Snapdragon Digital Chassis, Android Automotive OS and Google Cloud to create a new standardized reference platform for GenAI-powered cockpit solutions.
With the use of Qualcomm’s heterogeneous Snapdragon edge AI system-on-chip and Qualcomm AI Hub technologies, developers will be able to install and control AI models for voice, vision, and audio on Qualcomm-powered devices.
Group General Manager, Automotive, Industrial and Cloud, Qualcomm Technologies, Inc. said, “Our technology collaboration with Google to drive innovation and develop cutting-edge, Gen AI-enabled solutions is a significant milestone in unlocking new possibilities for automakers and Tier-1 suppliers while empowering the industry to create safe and digitally advanced experiences.”
The Qualcomm-Google partnership is centered on Gen AI-enabled Digital Cockpit Development Framework and Unified SDV Car to Cloud Framework.
“The automotive industry is on the cusp of major transformation enabled by advancements in generative AI, automated driving solutions, and the ability to update software features throughout the platform’s lifecycle,” said Patrick Brady, VP, Engineering, Google.
The Qualcomm partnership with Google was announced as Qualcomm revealed its most powerful automotive platforms for automakers – Snapdragon Cockpit Elite and Snapdragon Ride Elite.
Snapdragon Cockpit Elite is aimed at powering infotainment systems. On the other hand, Snapdragon Ride Elite is designed to deliver self-driving features for cars.
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